Auckland Writer’s Festival guide, 2013,
126mm x 189mm
Publication, print, whitecliffe
The introductory text for the Auckland Writer’s Festival describes the event in joyous terms, using the phrase “a very broad church”. This 16-page duo-tone, saddle-stitched guide conveys the idea of celebrating and worshipping the written word through its visual style and structure.
The diagonal lines, used to construct the symmetrical grid and divide the 2:3 page into harmonious proportions, form a repetitive motif throughout the publication. The simple and classic design aims to appeal to the specified target audience - age 30-65 years, well educated, arts-orientated, professional and middle to high income.