Project Name

ESSENTIALS OF PSYCHOSYNTHESIS, 2017

Project Categories

FREELANCE, PRINT, LOGO REFINEMENT, BROCHURE DESIGN, photoshop,
illustrator, indesign

 

Project Description

The Psychosynthesis South Pacific Trust asked that I redesign a tri-fold brochure created to promote their upcoming weekend workshops. The design needed to be eye-catching and professional. The time frame was tight.

As a first step, I refined the trust logo mark and integrated the logotype. I selected a vibrant, friendly colour palette of citrus yellow and cyan blue to communicate optimism and trustworthiness.

The fresh, contemporary feel is designed to appeal to the diverse target audience of counsellors, coaches, teachers and individuals seeking personal development.