healthierman campaign, 2014
Branding, Identity, print, web, photography, whitecliffe
HealthierMan is an integrated awareness raising campaign that addresses the issue of male depression. It focuses on increasing the knowledge of symptoms among men, aged 40+, and encouraging help-seeking behaviour.
The campaign consists of series of ‘Catch the Signs’ posters, billboards, and a targeted microsite that is action-oriented and empathetic. The simplified object icons, slab serif typeface and bold, cropped photographs personalise the topic and engage the male target audience through a contemporary, masculine aesthetic. HealthierMan is designed to complement rather than duplicate existing depression.org.nz resources, which target men and women.