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IPFX ACHIEVE product guide, 2017

IN-HOUSE GRAPHIC DESIGN ipfx, PRINT, brochure design, ICON DESIGN, photoshop, illustrator, indesign


IPFX Ltd is an Auckland based, international company producing innovative technology solutions across unified communications, contact centre, operator console, video conferencing and workplace productivity. IPFX software is widely recognised for being sophisticated, reliable, feature-rich and user-friendly.

Established in 1995 the company logo was fixed but brand guidelines had not been established or refreshed across the decades. Divergent brand collateral had been created and was in use across the company.

With the launch of a new IPFX website there was a need to create a templated brochure design that integrated with the brand’s online presence, and could be adapted for different product offerings.

This 16 page IPFX Achieve Product Guide is one example of the product brochures I created. The booklet uses a simple 2-column design that works successfully as spreads or pages, as many IPFX customers and resellers will view the brochure digitally and print in-house. Whilst the product guide is text-heavy this is balanced with the use of photos, screenshots, product mock-ups, icons and white space.


Brochure contains stock photography and select stock icons (customised).